Seth Godin is an American author, entrepreneur, marketer, and public speaker.
In this clip author Seth Godin discusses how and why successful people reject mediocrity in every area of their lives.

Here are some memorable quotes from Seth.

What happens when you define a win as getting closer to someone who wants the same thing? Or when you define it as improvement over time? Or in creating trust?

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

“…Acknowledge to yourself that the factory job is dead.”
“Having a factory job is not a natural state. It wasn’t at the heart of being human until very recently. We’ve been culturally brainwashed”.

If you’re remarkable, then it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise — ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.
Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

The easiest thing is to react.
The second easiest is to respond.
But the hardest thing is to initiate.

If you enjoyed this post then perhaps a little further reading…